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Paint brands’ 2027 Color of the Year selections span greens, earthy browns, muted blues and warm pinks. Design Milk’s roundup lists 12 shades, but the predictions are individual brand choices, not a single industry-wide standard.
Paint brands have named their 2027 Colors of the Year, with greens, earthy browns and muted blues recurring across the selections in a roundup by Design Milk. The picks offer an early view of how participating companies expect color to appear in homes and other design settings, though they are brand predictions rather than a shared industry forecast.
The roundup lists 12 selections, ranging from soft, understated shades to deeper colors, including greens that echo ideas in green kitchen design. Green choices include Grounded, a mossy olive with brown undertones from Behr; Celery, an airy pastel from Sherwin-Williams; and Webster Green, Benjamin Moore’s more traditional, sophisticated green. Dutch Boy Paints chose Deep Rooted, an earthy terracotta rather than a green, while Valspar’s Cottage Door is a muted blue.
Brown and earth-inspired tones form another prominent group. Little Greene selected Marle, an earthy brown, while Dunn-Edwards named French Press Coffee, a rich, desaturated brown. Glidden’s Artifact is a muted aqua, California Paints chose the deep blue Quiet Peace, and Clark+Kensington selected the brighter blue Vantage Point. The list also includes Graham & Brown’s warm, clay-influenced pink Rose Earth and C2’s earthy pink-and-mauve Pueblo.
The descriptions accompanying the picks emphasize comfort, natural materials and personal spaces. These are the companies’ stated ideas about their colors, not independent findings about consumer preferences. Design Milk presents the shades as possible signals of wider design interests, but the article does not provide sales figures or research showing how widely the colors will be adopted.
What the Color Mix Suggests
The selections give homeowners and design professionals a snapshot of the palette paint companies are promoting for the year ahead. Muted, nature-associated colors appear across several brands, while the range—from pastel Celery to deep Quiet Peace—shows that the trend is not one uniform shade or level of intensity. Those looking for a color direction can use the list as a source of options, not as a requirement to repaint.
Annual color picks can also shape design conversations beyond paint, since the colors may be referenced in furnishings, products and fashion. The roundup describes that influence as part of the selections’ role over time; it does not establish that any one shade will dominate those fields. For consumers, the practical value is in seeing how different brands interpret ideas such as comfort and connection to nature through distinct colors.
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How Annual Paint Picks Work
Design Milk says paint manufacturers publish annual selections in the fall as predictions for the coming year. Companies draw on their own readings of aesthetics, culture and how people use their homes. Each brand chooses from its own perspective, so the resulting list is a collection of separate announcements rather than an official, jointly agreed palette.
The article frames the 2027 choices against continuing interest in natural colors, comfort and spaces that feel personal and lived-in. It does not compare this year’s picks with a dataset of earlier selections or quantify shifts over time. The descriptions should therefore be read as the brands’ design rationales and the publication’s overview, not as evidence that every household or designer shares the same preferences.
““sumptuous and impactful, yet relaxed and grounded””
— Ruth Mottershead, creative director at Little Greene, as quoted in the Design Milk report
Adoption and Impact Remain Unknown
The roundup does not say how the brands selected their colors, whether the choices draw on comparable research, or how much consumer testing was involved. It also offers no sales data, adoption forecasts or evidence that the named shades will become common in homes or other design sectors. Whether these predictions translate into broader use remains unknown.
The article’s list covers the companies and shades included in its report; it does not establish that these are all paint-industry selections for 2027. Nor does it identify a single color as the overall winner. The descriptions of mood and effect reflect the brands’ positioning, and responses to a shade will vary by room, lighting and individual taste.
How the Picks Reach Homes
As 2027 approaches, the named shades may appear in paint collections, room designs and product suggestions from the participating brands. The companies’ selections set out their forecasts; actual uptake will become clearer through later product availability and consumer choices. Readers considering a color can consult the relevant manufacturer for its full specifications and sample it in the intended space before making a decision.
Key Questions
What colors feature most often in the 2027 selections?
Greens, earthy browns and muted blues recur in the Design Milk roundup. The full list also includes aqua, terracotta, pink and mauve shades.
Which paint brands are included in the report?
The report lists selections from Valspar, Behr, Sherwin-Williams, Benjamin Moore, Glidden, Little Greene, California Paints, Dunn-Edwards, Dutch Boy Paints, Clark+Kensington, Graham & Brown and C2.
Is there one official 2027 Color of the Year?
No single industry-wide winner is identified. The roundup covers separate annual picks made by individual paint brands.
Do the selections prove these colors will become design trends?
No. They are brand predictions and do not establish how widely the shades will be used. The report gives no sales or adoption data.
Source: design-milk.com
